National basketball association (NBA)
Support cross-platform storytelling and content production across the NBA’s global digital ecosystem, including social media, NBA App, streaming, and broadcast platforms. Collaborate across content, editorial, and production teams to execute audience-focused campaigns, manage fast-paced marketing timelines, and develop platform-specific content surrounding key league storylines, cultural moments, and tentpole events.
Digital & Social Content Designer │2026-Current
Content Strategy • Cross-Platform Storytelling • Platform Strategy • Creative Operations
Please note that the following graphics, campaigns, and concepts were created in collaboration with an incredible team I have the privilege of working alongside, affectionately known as “BTIS” (Best Team in Sports).
This nickname was coined through the team’s collective experience, professionalism, passion, and trailblazing approach to digital storytelling. The work featured below would not be possible without their talent, support, and willingness to share their knowledge every day.
Their mentorship, collaboration, and commitment to excellence have played a meaningful role in both the work featured here and my development as a creative.
Pete Richter – Senior Director, Content Design
Jerry “Mook” Jones – Senior Manager, Digital Content Design
Jay Wallace – Senior Manager, Digital Content Design
Rusty Morris – Senior Administrator, Real-Time Graphics
Allison Denue – Digital & Social Content Designer
Cristian Santana – Digital & Social Content Designer
Spencer Heffernan – Digital & Social Content Designer
Addison Foote – Freelance Designer
Brody Kauffman – Freelance Designer
Ethan Johnston – Freelance Designer
Jeremy Mason-Broomfield – Freelance Designer
John Lunongo – Freelance Designer
Justin Garand – Freelance Designer
