Who am I

I’m Chris Pico — a creative strategist and brand builder with a passion for storytelling, culture, and design.

Currently, I serve as a Creative Administrator at FOCO (Forever Collectibles), where I lead the production process for officially licensed sports merchandise — from product ideation and sample development to design execution, photography direction, and e-commerce rollout. I collaborate across design, marketing, and manufacturing to bring concepts to life for some of the biggest names in sports.

My journey began in New Jersey, where I designed murals and earned recognition for community-driven projects, before earning my degree in Advertising & Public Relations from the University of Tampa. Along the way, I’ve brought creative ideas to the table at places like SLAM Magazine, The Dalí Museum, and as a freelance creative working with national brands and rising influencers.

I specialize in:

• Strategic marketing & brand storytelling

• Cross-functional creative production

• Merchandising, design, and visual content creation

• Building audience connection through authentic, high-impact campaigns

Whether it’s leading a photo shoot, shaping a brand’s visual voice, or managing the moving pieces of a fast-paced product launch, I thrive where creativity meets execution.

Let’s build something worth remembering.

Thank you for visiting my portfolio.