BASED IN NJ / NYC

Chris Pico is a NYC/NJ–based creative strategist working across sports, culture, and brand storytelling. His work spans merchandise narratives, athlete campaigns, and visual content for leading names in the space, including SLAM Magazine, FOCO, Nike, and national sports organizations.

Most recently, Chris served as Creative Administrator at FOCO, overseeing product ideation, design execution, sample development, and e-commerce rollout for officially licensed sports merchandise across all five major sports leagues.

He continues to build in the sports–culture ecosystem as a freelance designer and creative, producing brand visuals, athlete-forward content, and culture-driven merchandise for pros, rising talent, and youth sports networks.