BASED IN NJ / NYC

Chris Pico is a NYC/NJ–based creative strategist working across sports, culture, and brand storytelling. His work spans merchandise narratives, athlete campaigns, and visual content for leading names in the space, including the NBA, SLAM Magazine, FOCO, Nike, and other national sports organizations.

Currently, Chris serves as a Digital & Social Content Designer at the NBA, producing real-time graphics, developing social-first storytelling, and supporting live game coverage across global digital platforms.

He continues to build in the sports–culture ecosystem as a freelance designer and creative, producing brand visuals, athlete-forward content, and culture-driven merchandise for professional athletes, rising talent, and sports networks.